Free plan send limits
MailerLite's free plan caps you at 12,000 emails per month. If you have an active list, you'll hit that limit fast. Pigeon's free plan has no send limits.
Comparison
Pigeon vs MailerLite: The Honest Comparison
MailerLite is a solid platform, but its free plan limits sends and some key features are locked behind paid tiers. Here's how Pigeon compares.
Why marketers switch
Features locked behind Advanced plan
Unlimited templates, dynamic emails, and multivariate testing require MailerLite's Advanced plan. Pigeon includes everything on every plan.
Support only for 14 days on free
MailerLite's free plan only includes support for the first 14 days. Pigeon provides email support on all plans.
Pricing & Value
Pigeon
Pigeon prices by subscriber count and includes unlimited sends on every plan. That keeps monthly costs predictable as your audience grows.
MailerLite
MailerLite remains budget-friendly, but free-plan send caps and tiered features can matter for active lists.
Verdict: Pigeon is strongest when you want clear pricing and frequent sending without surprise overages.
Email Builder & Ease of Use
Pigeon
Pigeon keeps the builder focused on newsletter creation with reusable content blocks and fewer distractions.
MailerLite
MailerLite has a polished, approachable builder with more mature template options than Pigeon today.
Verdict: Pigeon is easier for teams that want to create and send quickly.
Deliverability
Pigeon
Pigeon sends from your own verified domain with DKIM, SPF, and DMARC guidance, plus automatic bounce and complaint handling.
MailerLite
MailerLite offers solid deliverability tooling and EU options, with standard sender authentication setup.
Verdict: Pigeon gives small teams a practical, domain-first deliverability setup.
Automation
Pigeon
Pigeon currently focuses on welcome flows and simple lifecycle sending rather than complex multi-branch automation.
MailerLite
MailerLite has fuller automation than Pigeon, especially for branching workflows and behavior-based journeys.
Verdict: Pigeon covers simple automation well, while advanced workflow needs may favor larger suites.
Analytics & Reporting
Pigeon
Pigeon includes opens, clicks, bounces, complaints, top links, and delivery health signals without locking reports behind higher tiers.
MailerLite
MailerLite reporting is strong for newsletters and landing-page workflows.
Verdict: Pigeon covers the core campaign analytics most SMBs need.
Support
Pigeon
Pigeon offers direct email support across plans, including the free plan, with a product built for small business workflows.
MailerLite
MailerLite support is good on paid plans, while the free plan includes support only for an initial period.
Verdict: Pigeon keeps support access simple instead of tying help to enterprise tiers.
Feature comparison
| Feature | Pigeon | MailerLite |
|---|---|---|
| Free plan | ✅ 500 subscribers | ✅ 500 subscribers |
| Free plan send limit | ✅ Unlimited | ❌ 12,000/month |
| Price for 1K subscribers | ✅ €12/month | ⚠️ $10/month |
| Price for 5K subscribers | ✅ €24/month | ⚠️ $32/month |
| EU data hosting | ✅ AWS Frankfurt | ✅ EU available |
| Email builder | ✅ Simple, fast | ✅ Good builder |
| Automation | ⚠️ Welcome flow | ✅ Full automation |
| Support on free plan | ✅ Email support | ❌ 14 days only |
| Unlimited templates | ✅ All plans | ❌ Paid plans only |
| GDPR compliance | ✅ Built-in | ✅ Available |
| A/B testing | ✅ Subject line, from name & content testing | ✅ Available |
| Link in Bio | ✅ Free with every plan | ❌ Not available |
Pricing comparison
| Subscribers | Pigeon | MailerLite |
|---|---|---|
| 500 | Free | Free (12K send limit) |
| 1,000 | €12/mo | $10/mo |
| 3,000 | €17/mo | $18/mo |
| 5,000 | €24/mo | $32/mo |
| 10,000 | €44/mo | $54/mo |
Pigeon includes unlimited sends on every plan including free. MailerLite's free plan limits you to 12,000 emails per month.
Switch to Pigeon today
No contracts. No hidden fees. Cancel anytime.