Billing by email volume is unpredictable
Brevo charges based on how many emails you send per month, not just how many subscribers you have. A busy month can mean a bigger bill.
Comparison
Pigeon vs Brevo: The Honest Comparison
Brevo bills by email volume, not just subscriber count. If you send frequently, costs can add up fast. Here's how Pigeon's flat pricing compares.
Why marketers switch
SMS and add-ons increase costs
Brevo's pricing layers in SMS credits, add-ons, and modular features. The base price can grow quickly depending on what you need.
Phone support requires Professional plan
Email support is available on Starter, but phone support and a deliverability specialist require upgrading to Professional.
Pricing & Value
Pigeon
Pigeon prices by subscriber count and includes unlimited sends on every plan. That keeps monthly costs predictable as your audience grows.
Brevo
Brevo is attractive for some send-volume patterns, but billing by emails sent can be less predictable for frequent newsletters.
Verdict: Pigeon is strongest when you want clear pricing and frequent sending without surprise overages.
Email Builder & Ease of Use
Pigeon
Pigeon keeps the builder focused on newsletter creation with reusable content blocks and fewer distractions.
Brevo
Brevo includes a capable editor plus broader marketing and transactional tools, which can add setup decisions.
Verdict: Pigeon is easier for teams that want to create and send quickly.
Deliverability
Pigeon
Pigeon sends from your own verified domain with DKIM, SPF, and DMARC guidance, plus automatic bounce and complaint handling.
Brevo
Brevo has mature email infrastructure and deliverability features, especially for high-volume senders.
Verdict: Pigeon gives small teams a practical, domain-first deliverability setup.
Automation
Pigeon
Pigeon currently focuses on welcome flows and simple lifecycle sending rather than complex multi-branch automation.
Brevo
Brevo offers more advanced automation and cross-channel workflows than Pigeon.
Verdict: Pigeon covers simple automation well, while advanced workflow needs may favor larger suites.
Analytics & Reporting
Pigeon
Pigeon includes opens, clicks, bounces, complaints, top links, and delivery health signals without locking reports behind higher tiers.
Brevo
Brevo reporting spans email, SMS, transactional messages, and CRM-style activity.
Verdict: Pigeon covers the core campaign analytics most SMBs need.
Support
Pigeon
Pigeon offers direct email support across plans, including the free plan, with a product built for small business workflows.
Brevo
Brevo offers tiered support options, with higher-touch help reserved for higher plans.
Verdict: Pigeon keeps support access simple instead of tying help to enterprise tiers.
Feature comparison
| Feature | Pigeon | Brevo |
|---|---|---|
| Billing model | ✅ By subscribers | ⚠️ By email volume |
| Monthly send limit | ✅ Unlimited | ❌ Starts at 5K/month |
| Predictable pricing | ✅ Fixed monthly | ⚠️ Scales with sends |
| Free plan | ✅ 500 subscribers | ✅ Free tier available |
| EU data hosting | ✅ AWS Frankfurt | ✅ French company |
| SMS marketing | ❌ Not available | ✅ Add-on available |
| Automation | ⚠️ Welcome flow | ✅ Full automation |
| A/B testing | ✅ Subject line, from name & content testing | ✅ Standard plan+ |
| Link in Bio | ✅ Free with every plan | ❌ Not available |
| Phone support | ❌ Email only | ✅ Professional plan |
| GDPR compliance | ✅ Built-in | ✅ EU company |
Pricing comparison
| Emails/month | Pigeon | Brevo |
|---|---|---|
| Up to 5K sends | Free (500 subs) | Free |
| ~10K sends | €12/mo | ~$25/mo |
| ~30K sends | €17/mo | ~$35/mo |
| ~60K sends | €24/mo | ~$65/mo |
| ~100K sends | €44/mo | ~$95/mo |
Pigeon pricing is based on subscriber count, not send volume. The more you send, the more you save with Pigeon.
Switch to Pigeon today
No contracts. No hidden fees. Cancel anytime.